Unleashing a Traffic Storm with Bold Moves
Daring Adventures: Unleashing a Traffic Storm with Bold Moves (and Embracing the Journey!)
Here's a tried-and-true method to swiftly amass a devoted following: embrace a dash of eccentricity.
If you've ever indulged in reality TV, like Married at First Sight or Survivor, you understand the allure of embarking on something just a tad audacious. Every week, millions are drawn to witness the escapades unfurl on Survivor or the tumultuous wedding days of Married at First Sight participants.
Now, picture summoning that wave of traffic to your blog or website by venturing into the uncharted.
Here's the scoop: It's an age-old marketing gambit, harking back more than a century, and you can harness a variation of it for your own enterprise.
Pen a Library of Books…Or Perhaps 20
When Kristen Joy of TheBookNinja.com yearned to supercharge her traffic, she harkened to her forte: Kindle publishing. Challenged by her business mentor, she embraced crafting and publishing a fresh Kindle book every week for 20 consecutive weeks.
Word spread like wildfire about Kristen's undertaking, and her traffic burgeoned (and kept on burgeoning). Why, you ask? A fraction of the audience might have secretly hoped for her downfall—much like the reason behind our Survivor fixation. But for the majority, the assumption prevailed that Kristen harbored invaluable insights if she was committing to such an audacious feat.
Nicole Dean unfurled a parallel game with her Blog World Tour. In the summer of 2009, she embarked on a journey to 15 blogs in 15 weeks, unfurling guest posts on each blog for five consecutive days before trotting to the next stop. The outcome? Absolute success! Like Kristen's whirlwind of book creation, Nicole's blog world tour ignited a surge of traffic and a throng of fresh devotees.
Nudge Your Boundaries
Now, you don't need to crank a book weekly for a score or plunge into a summer-long guest blogging spree. Yet, avenues abound for sparking buzz and directing traffic to your hub. The crux lies in discovering a feat that triggers most to exclaim, "That's way beyond me!"—and then diving headfirst into it.
Post on your blog every single day for an entire year
Launch a fresh video on your YouTube channel each day for 90 days
Participate in or speak at one conference per month for a whole year
Regardless of the "stunt" you choose, two prerequisites are non-negotiable for a victorious outcome: It must venture beyond what most would deem their comfort zone.
You must vocally and consistently commit to it—broadcast it to your list, social media crew, blog audience, clients, and everyone you know.
Incorporating this challenge demands an extra facet—your unwavering resolve to see it through. The last thing you'd want is to publicly announce your intent and then fade into the shadows halfway through your journey.
If you're searching for an exhilarating, inventive method to channel a torrent of traffic to your digital realm and to get more eyes feasting on your content, ponder setting an audacious goal. You'll be astounded by the number of spectators who rally to witness and cheer on your venture while relishing the journey. Not just that, the culmination will gift you a wealth of repurpose-worthy content, and you'll glean profound insights about your audience and yourself along the way.
